PRIVACY POLICY

Effective Date: February 22, 2026

At Hugabu, we believe comfort should feel safe. That includes how we handle your information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, create a custom plush, or interact with our services.

1. Information We Collect

We collect only what's necessary to create your Hugabu and provide a smooth experience.

a. Information You Provide

• Name and email address when you sign up, place an order, or contact us
• Shipping and billing details when you make a purchase
• Uploaded images used to create your custom plush
• Notes or special instructions you provide to our design team
• Any information you share through forms, email, or customer support

b. Automatically Collected Information

• IP address, browser type, and device information
• Pages viewed and interactions on our site
• Basic usage data to improve performance and experience

c. Third-Party Information

• Payment confirmation and transaction details from payment processors
• Order fulfillment and shipping updates from logistics partners

We do not collect unnecessary personal information.

2. How We Use Your Information

We use your information to:

• Create and produce your custom Hugabu
• Automatically remove image backgrounds and prepare designs for review
• Communicate about orders, updates, or questions
• Improve our website, products, and experience
• Share promotions or collaborations, only if you opt in
• Comply with legal and operational requirements

We never sell your personal information. Ever.

Your uploaded images are used solely to create your product and are not used for unrelated marketing without your explicit permission.

3. Image Privacy

Because Hugabu is built around personal photos, we treat image privacy with care.

• Uploaded images are used only to create your custom plush
• Images are stored securely
• Images may be retained for reorders or support unless you request deletion
• You may request deletion of your uploaded images at any time

You are responsible for ensuring you have permission to use and submit any image you upload.

4. Data Sharing

We share information only when necessary to operate our business:

• Payment processors to complete transactions securely
• Manufacturing and production partners to create your plush
• Shipping providers to deliver your order
• Website hosting and analytics providers to improve performance

All partners are required to safeguard your information and use it only for agreed-upon purposes.

5. Cookies & Analytics

We use limited cookies to:

• Ensure the site functions properly
• Improve site speed and usability
• Understand how visitors use the site in aggregated form
• Remember preferences where applicable

We use analytics responsibly and do not engage in invasive tracking practices.

6. Data Retention

We retain your information only as long as necessary to:

• Fulfill your order
• Provide customer support
• Maintain legal and accounting records
• Improve our services

You may request deletion of your data at any time by contacting us.

7. Security

We implement industry standard safeguards, including:

• Encrypted connections (HTTPS)
• Secure payment processing
• Restricted access to sensitive systems
• Secure storage practices

While no system is perfectly immune to risk, we take reasonable steps to protect your information.

8. Your Rights

You have the right to:

• Access your personal information
• Update or correct your information
• Request deletion of your data or uploaded images
• Opt out of marketing communications
• Ask questions about how your data is used

To exercise any of these rights, contact us at hello@hugabu.com.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised effective date.

10. Contact Us

Questions or concerns? We're here.

Email: hello@hugabu.com